Wrap Media LLC, a mobile content authoring platform, has raised $12.7 million from private investors to build up its sales and marketing, Lizette Chapman reports for Dow Jones VentureWire. The startup’s service allows nontechnical people to easily create mobile content, including text, graphics and video, in a series of cards formatted to mobile screens that tell a story. The “wraps” can be embedded in social media, email and other formats. Raine Capital and ProSieben led the Series B round with participation from Christopher Crain of Crain Communications, Dream Incubator, FF Angel LLC, Salesforce Ventures and Transmedia Capital.
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